Selling large machinery is not easy. And it's up to you to decide which device listing sites are worth the time and effort, and which ones aren't. Many construction equipment businesses have difficulty selling their products over the Internet. With that in mind, here are our three best online tips for selling heavy equipment.

Heavy equipment is a niche market -- very few people are going to buy construction machinery worth $250,000, and even fewer have the funds to do so. Even if you find some people who are interested and have the financial means to buy a $100,000 excavator or a $300,000 bulldozer, they probably don't live in your area and won't be willing to incur the cost of shipping the machine across the state or country .

1.Advertise your device on Machiney Trader.

Intestate Heavy Equipment remains one of the most popular heavy equipment shopping sites. At the top of Google search results, it often appears in high-volume search terms such as "excavator sales" or "heavy equipment sales."

Pros: Some ad packages include comprehensive data and analytics. You can track the number of impressions and clicks an ad receives, as well as the number of calls it generates. You can even record incoming calls so supervisors can listen in and provide salespeople with advice on improving lead conversion rates.

Cons: Listing equipment on Machiney Trader can be expensive. Their pricing plan is still based on their print magazine, which explains why their advertising costs are higher than expected.

Machinery Traders currently don't allow equipment dealers to list their equipment online - you'll also have to pay for a spot in their print magazine if you want to market your equipment on their website. Advertising packages that include unlimited inventory listings start at $295 per week and $50 per machine per week.

2.Advertise your device on Craigslist.

While you might not think of Craigslist as the first place to find expensive construction equipment, it does have an entire heavy equipment category dedicated to it. For example, the Craigslist heavy equipment page in Las Vegas, at the time of writing, has 1,050 local listings for sale.

3.Post your machine on Facebook Heavy Equipment Group.

Over twenty Facebook groups for buying and selling agricultural and construction equipment. Some are broad "heavy equipment sales" groups, while others focus on a specific machine category, such as forklifts, or a specific geographic area -- the American Southwest.

Using Facebook Groups to advertise devices is free, and the platform allows you to send an item to dozens of groups at a time. The procedure to list a piece of equipment takes only a few minutes.

Due to recent changes to the news feed algorithm, Facebook groups may also prove to be an excellent way to get devices discovered by potential customers. The administrators, at the time of writing, have changed Facebook's algorithm to "prioritize pages and groups that we anticipate individuals are likely to care about most," resulting in information posted by groups at the top of many people's feeds.

Cons: Many Facebook heavy equipment groups have thousands of members, and new information is posted on each group's page multiple times a day. Breaking through the clutter and noticing your listings can be a challenge.

Pro tip: Use high-resolution photos and provide a link to your website in the article description. Even if no one buys your machine from Facebook, including a link on your page can assist in bringing visitors to your site and increase brand awareness